Segmentation, Targeting and Position free essay sample

Strategies for the selection of Marketing All marketing strategy is built on STP Segmentation, Targeting and Position. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company’s distinctive offering and image (Kotler and Keller, 2006). a) Segmentation, Targeting and Positioning Segmentation A market segment consists of a group of customers who share a similar set of needs and wants (Kotler and Keller, 2006). According to the segmenting consumer markets, we choose to identify the distinct groups of customers on geographic, demographic, psychographic and behavioral. For geographic segmentation, it is dividing the market into different geographical units such as nations, status, regions, counties, cities or neighborhoods. We decide to focus on the markets of Hong Kong because we believe that Hong Kong is a potential market for fresh and healthy food. For demographic segmentation, it is dividing the market into groups on the basis of variables such as age, life cycle, life stage, gender, income, generation, education or social class. We identify that as the well-education, people understand the importance of health, people increase their health conscious and people started moving towards low fat and high fiber products to avoid heart disease and certain types of cancer. For psychographic segmentation, costumers are divided into different group on the basis of personality traits, lifestyle or values. As the improvement of the quality of life in recent year, people pursuing health lifestyle, people want to eat healthily so they care about how much calories and nutrition that they are absorbed. For behavioral segmentation, customers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. As the change of the knowledge of a product, people know which products are unhealthy so that they can avoid it and choose the healthy products. Based on the above points, we can know that the trend towards being healthy is more and more important. However, people are more and more busy of work, they do not have time to cook for themselves so they always skip the breakfast. There is no doubt that breakfast is very important to our health, so we recommend Garden to create a new line to provide convenience, fresh and healthy food to customers. Targeting After a company has defined market segments, it can enter one or many segments of a given market and should make decision about how many and which customer groups to target (Dibb and Simkin, 1996). The selection of potential customers to whom a business wishes to sell products or services is called targeting. According to the segment marketing, we decide to concentrate the targeting on consumers who have health conscious. There are five patterns of target market selection. They are single-segment concentration, selective specialization, product specialization, market specialization and full market specialization. We choose the single-segment concentration to be the target market selection. That’s means we concentrate the marketing effort on one segment of the market. The firm will develop a product that caters for the needs of that particular group. Positioning Position is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. (Kotler and Keller, 2006). The position of the product is convenience, fresh and healthy food. There are some approaches of position. For attribute, we provide a meal for customers, not only to eat, but also healthy. For benefit, customers can seek the taste, nutrition, good value and freshness. For value, it’s fresh and good for customers healthy. For culture, this can raise the conscious of healthy in the social culture. For personality, the product is on behalf of fresh and health. ) Marketing Mix Strategies The marketing mix is a business tool used in marketing and by marketing professionals. This marketing mix comprises four components namely; Product, Price, Place and Promotion. These four components are popularly known as the 4Ps of marketing mix. Product A product is anything that can be offered to a market satisfy a want or need. Products that marketed can be a ta ngible good or an intangible service. At the heart of a great brand is a great product, product is a key element in the market offering (Needham, Dave, 1996). As product is very important to a company, we focus on the product differentiation strategies. As we are selling fresh and healthy food, we want to make a difference with the other competitors. Many different bakery stores provide a variety of bread and cake to consumer. All the bread has been earlier made by the store and the ingredient of the bread are limited and no choice with fresh vegetable and meat. Therefore, we focus on providing fresh and healthy food. We prepare a variety of bread such as multigrain, wholemeal and rye. These kinds of bread are all high fiber. And also prepare a variety of ingredient such as fresh vegetable, corn, egg, tomato, celery, cucumber, ham, chicken, salmon, tuna and so on. Thus, consumers can choose which bread and ingredient that they wants, then combine to a fresh and health sandwich. Not only provide sandwich, but also drinks. We focus on traditional Chinese drinks such as red date tea, wolfberry tea and so on. These kinds of tea are helps replenish vital essences and improve vision. The other drinks like honey green tea, wheat grass juice drink are also good for health. All the products that we provide are low oil, low fat, low salt and low sugar formula in order to achieve the needs and wants that consumers who have healthy conscious. Price Price is the amount a consumers pays for the product. The price is very important as it determines the companys profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix (Needham, Dave, 1996). As the price will affect the profit and sales, it is important to us to work out the price strategies. As we are not provide a fixed product, it depends on how many ingredient consumers choose, so we want to set a price by each ingredient. Firstly, we set the maximum current profit as our pricing objective so that we can estimate the demand and costs associated with alternative prices and choose the price produces maximum current profit, cash flow, or rate of return on investment. Then we select the markup pricing as our pricing method so that we can add a standard markup to the product’s cost for profit. Thus, it is easy and uncomplicated for us to formulate the selling price. Place The marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption (Kotler and Keller, 2006). The producer and the final consumers are part of every channel. As we are selling directly to the final consumers, we are on a zero-level channel, this is also known as direct-marketing channel. Place refers to providing the product at a place which is convenient for consumers to access. As we are selling products to consumers directly, we want to located our shop at convenient place such as alongside the railway or near a business park, for example, most of the consumers are likely to be office workers or students, they are hurry to work, to school and no time to prepare their breakfast, so located near the railway or business park is convenient for consumers dropping in for a breakfast, a sandwich during lunch. Promotion Promotion is all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as advertising, public relations, personal selling and sales promotion (Needham, Dave, 1996). A successful product should be communicated clearly to the target market, that’s why promotion is an indispensable part. In order to promotion the product and penetrate the market, we suggest to use advertising to impress consumers what our product positioning is. Web-site is also a method to let consumers know more about product. As internet is well developed, social media provide a chance to us, we can connect with consumers through Twitter and Facebook to promote our product. We can create accounts on Twitter and Facebook, then advertise these accounts and encourage consumers to â€Å"Like† or â€Å"Subscribe†. We can use these social media to announce special deals and offer one-time discounts or free item to consumers. In addition, we can provide some sales promotion, such as increase word-of-mouth publicity for our product through free tastings, or create a card to consumers, when they buy our product they can get one chop. When consumers collect ten chops, they can obtain one free product. This can raise the sales in short term and increase the promotion of product. ttp://en. wikipedia. org/wiki/Marketing_mix http://www. buzzle. com/articles/marketing-mix-strategy. html c) Brand Building Strategies Brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors (Kotler and Keller, 2006). Brands offer a number of benefits to consumers and firms and brands are valuable intangible assets that need to be managed carefully. As brand building can create a strong brand, it is necessary to build and communicate the brand messages. As we want to convey fresh and health as our brand messages, we create a symbol for the new line of Garden. The symbol is combined with original Garden logo and leaves. That’s means we use original Garden bread and add fresh ingredient to combine a fresh and healthy product provide to consumers. The reason we still keep the original logo because the logo already built up a strong brand image to consumers, when they see this logo they will think about the product produce by Garden. And the leaves make consumers think of freshness. A great logo is a key to create the kind of branding that lets our product impress in the minds of our customers.

Poverty in Urban Areas

Introduction In developing countries, the alarming levels of urban poverty call for prompt action. Continuous development of urban areas and growth of urban population in these countries has led to a myriad of problems that has made urban poverty a cyclic phenomenon.Advertising We will write a custom report sample on Poverty in Urban Areas specifically for you for only $16.05 $11/page Learn More Today, urban population is facing poverty-related problems like lack of sanitation and clean water, poor drainage, inadequate management of waste, etc (Stephen, 2008, p. 1). Living in this kind of an environment which is also characterized with high unemployment rates and overpopulation, the poor are forced to engage in activities that sink them deeper in poverty and guarantee the poverty of their children. This problem is magnified by the fact that government agencies have been unable to develop a sustainable solution through planning. This paper is a report add ressing the problem of urban poverty and suggesting possible solutions to the problem for presentation to an aid agency (â€Å"Analyzing urban poverty†, 2006, pp. 1 – 12). Drawbacks to urban poverty alleviation The main reason for escalation of the problem of poverty is urban areas is because the intricate problems of urban poverty are considered too small to attract big policies. However, their cumulative effect on urban life is tremendous. First of all, poverty in urban areas implies poor quality of urban neighbourhoods. This is due to the fact that most of these areas have council housing that fails to meet minimal decency standards (Stephen, 2008, p. 1). Other urban areas are characterized with a high number of squatter settlements that have equally poor living conditions. These settlements are also characterized with dense population, land scarcity and topological limitations that make it difficult for them to gain access to urban services like electricity, water and sometimes transport infrastructure. They, therefore act as a catalyst for aggressive and disruptive behaviour. Residents of these areas, therefore, engage in graffiti, rubbish dumping, vandalism and minor crime. These are made hard to detect by the environment these people live in. On the contrary, well-kept environments are self regulatory with reference to unacceptable societal behaviour. Thus, these environments draw people to leisure spaces that create common purpose and security. As stated earlier, poverty in urban areas prompt for actions by the poor that make the poverty cyclical. For instance, in most urban areas, the poor are forced to use alternative energy like charcoal that lead to environmental degradation.Advertising Looking for report on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More This leads to weather and climate problems that affect economies and thus plunges the poor into more poverty. They are also force d to indulge their children in child labour and therefore, the children miss education. This makes their children lead the poor lives their parents led (Perlman, Hopkins Jonsson, 1998, pp. 1 – 13). Solutions for urban poverty Good development programs The efforts of government agencies in combating urban poverty have not achieved remarkable success in poverty stricken urban areas due to poor planning. Aid agencies should, therefore, intervene and conceive holistic improvement programs that take the key issues related to urban poverty into consideration. These issues include housing, education, environmental degradation, crime, unemployment etc. Aid agencies and philanthropists need to gather dweller information such as religious icons, small meeting places, posted bills etc. This information may seem insignificant at a glance but it enables planners to avoid future problems that may derail poverty alleviation efforts (Ravallion, 2007, p. 1). Combating environmental degradati on Urban poverty and environmental degradations are highly inter-related and they are regarded to stem from poor development plans. The interrelation is evidenced by the fact that environmental degradation leads to more poverty and the fact that the poor are regarded as the chief agents of environmental degradation. Poverty alleviation plans should therefore incorporate environmental conservation plans in order to prevent negative effects of environmental degradation from affecting poverty alleviation efforts (Douglass, 1998, p. 1). Dealing with Overpopulation Overpopulation is one of the major contributors of urban poverty. Low-class urban settlements are characterized with congestion that has adverse effects on the economic welfare of the inhabitants of these areas. Poverty alleviation plans must therefore address the issue of overpopulations. Strategies and plans should be devised to ease out congestion in these areas and reduce the negative effects of overpopulation such as poll ution, crime, unemployment, environmental degradation etc. Therefore, aid agencies should develop proper plans for urban settlement management in their efforts to reduce urban poverty (Srinivas, 2010, p. 1).Advertising We will write a custom report sample on Poverty in Urban Areas specifically for you for only $16.05 $11/page Learn More Community involvement To successfully implement the suggested solutions, there is need to involve the community in the development efforts. The community holds the potential to contribute to development plans and therefore, aid agencies should attract community initiative with innovative planning and management. The community should also be consulted before implementation of development plans to make sure that the plans are in agreement with acceptable community standards. The communities are also characterized with valuable innovations that are instrumental to development plans and therefore their involvement will be ve ry valuable (Douglass, 1998, p. 1). Proper resource allocation There is also the need to devolve significant budgetary allocation to bigger areas in order to impact the cities substantially. Thus, such strategies which increase the impact of urban poverty alleviation should be appropriately set out. There is also the need to harness resources that are prerequisite to development (Masika, 2010, p. 11). Examples of these resources include creativity and innovation, and energy. Circular cities are also known to be better than linear cities in terms of utilization and recapturing of resources (â€Å"Urban poverty†, 2008, p. 1). Therefore, aid agencies should advocate for construction of circular cities if their poverty alleviation plans involve reconstruction. Conclusion Poverty has been a major challenge in the urban areas of developing countries, especially those that have problems of overpopulation. The effects of urban poverty have extensively affected urban life in these cou ntries by acting as a catalyst for vices in the societies. Government agencies in these countries have failed miserably in their efforts to combat this problem. It is, therefore, essential for aid agencies to implement the suggested strategic and precautionary measures before investing in the alleviation of the poverty in these areas. This will ensure that their efforts are productive. However, the implementation of these strategies and plans may also be faced with problems. One of the problems facing implementation of strategies is the fact that the residents in these areas normally have benchmarks for infrastructure and other facilities from the neighbouring and well-off areas.Advertising Looking for report on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More This problem is conspicuous in government development projects in which the residents of these areas expect equal treatment and thus expect construction of wide roads, construction of extravagant buildings etc (â€Å"Analyzing urban poverty†, 2006, p. 1). The aid agencies, therefore, need to address this problem adequately. The inhabitants of these areas may also fear relocation by the planning agencies. With reference to the aforementioned challenges, aid agencies and philanthropists should devise proper plans to ensure that their alleviation efforts are appreciated and backed by the poor population (Perlman, Hopkins Jonsson, 1998, pp. 13 – 17). Works Cited Analyzing Urban Poverty. (2006). A Sustainable Approach to Problems in Urban Squatter Developments. PDF File. Web. Douglass, M. (1998). Britain’s Cities of Yesterday and Tomorrow. PDF File. Web. Masika, R. (2010). Urbanization and Urban Poverty: A Gender Analysis. PDF File. Web. Perlman. J, Hopkins, E Jons son, A. (1998). Urban Solutions at the Poverty/Environment Intersection. PDF File. Web. Ravallion, M. (2007). Urban Poverty. Available from, https://www.imf.org/external/pubs/ft/fandd/2007/09/ravalli.htm Srinivas, H. (2010). Urban Development and Urban Poverty. Available from,  http://www.gdrc.org/uem/squatters/urban-poverty.html Stephen, D. (2008). Breaking the Cycle of Urban Poverty. Available from, https://www.idrc.ca/ Practical Action. (2008). Urban poverty. Available from,  https://practicalaction.org/urban This report on Poverty in Urban Areas was written and submitted by user BlackBolt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Invisible Man Analysis Essay Example For Students

The Invisible Man Analysis Essay Ralph EllisonRalph Ellison manages to develop a strong philosophy through characterization in the Invisible Man. Ellison portrays the lonely narrators quest in struggling to search for his identity and an understanding of his times. The well development of the character lays out the foundation on the philosophy of finding and understanding himself. Through a labyrinth of corruption and deceit the narrator undergoes events that manage to enrich his experience and further contribute in his search for himself. Such scenes include the battle royal scene, the college, Truebloods visit, and the blueprint seller. We will write a custom essay on The Invisible Man Analysis specifically for you for only $16.38 $13.9/page Order now The narrator at first never realizes his innocence. At first the timid Invisible Man is invited to attend his scholarship award ceremony. However with other Negroes he is rushed to the front of the ballroom where a stripper frightens them by dancing in nude. After staging the battle royal and attacking one another in response to the drunken shouts of the rich white folk, the boy is brought to give his prepared oration of gratitude to the white benefactors. An accidental remark to equality nearly ruins him, but the narrator manages to survive and is given a briefcase containing a scholarship to a Negro college. This acts a high peak in the narrators quest since it sets him for his struggle in searching for himself. The narrator adores the college however is thrown out before long by its president, Dr.Bledsoe, the great educator and leader of his race. Ironically the narrator had seen Dr.Bledsoe as an idol aiming to gradually impersonate him. He was expelled for permitting, Mr.Norton , one of the college founders into the slave quarters and the Golden Day bar. After that incident the Invisible Man goes through the sense that he is losing his identity. This initiates an air of confusion as the narrator is now brought in a quarrel against himself.In the prologue the Invisible Man quotes, I was naveI was looking for myself and asking everyone except myself questions which only I could answer. The narrator is tempted to set out in the quest to search for his identity. The prologue identified the theme to the readers. It was however during Truebloods visit that the character manages to learn about his true background and roots. It is through such people, of his true Southern nature, that the narrator glimpses a view on himself. This is true also when the Invisible Man encounters the blueprint seller who sang the blues, a common song of the south. Although the Invisible Man was in the North, he still found himself clinging on to the southerner, since he was of his similar race. If the narrator succeeds in finding his own identity then he will definitely be truthful to himself and the others. By finding his identity the narrator has ensured friendships and encounters with many people, since loneliness will be avoided. The Invisible Mans identity ensured him that he had opposed the idea of manipulating the whites as Gods or Forces through the grins and yesses while the whites manage to achieve their destiny through their control over him. Through characterization Ellison has managed to reveal his philosophy that dealt with struggling to find ones identity. The characters have been developed in a sense that has them reflect one anothers traits and personalities. Through many encounters the narrator begins to set out to find who he truly is. By questioning his everyday living the narrator manages to progress in the quest to achieve his goal.

History of Biological Warfare

History of Biological Warfare Free Online Research Papers Biological warfare is defined as the use of bacteria or viruses or toxins to destroy men, animals or food. It is also known as germ warfare. It is used when an army, at war decides to bring sickness or disease to battle to give them an advantage and kill the opposing army without going to battle. In this paper I will explain different types of biological warfare that have been used over time and how it has changed or hasn’t changed. The first documented instance of biological warfare or BW is in Sophocleses’ play Philoctetes when the main character is hit with a poisonous arrow that was made from a dead soldiers blood and other bacterial items not named. Another known story of BW in the early years was during the siege of the city-state of Athens by the Spartans in the Peloponnesian War. A devastating epidemic broke out which killed thousands of Athenians. They were killed when the Spartans collected and began throwing dead soldiers bodies over the castle wall. The strategy was to drive the Athenians out of the protected castle and to attack them when they opened the gates. However, the Athenians did not leave the security of their fortress and all died from the exposure of the diseases brought forth from the dead bodies. Another great story of BW is when Hannibal won a great naval battle over his opponent by using a new kind of BW. Back then when ships battled they got really close so Hannibal devised a plan to attack his enemies. Hannibal collected a bunch of venomous snakes and put them in glass bottles. When they got close enough to attack, they threw the containers holding snakes onto their ships. They easily won the battle because the snakes did most of the work. Later on in time when two armies were battling the army catapulted the dead bodies over their walls along with rats because this would help spread the awful bubonic plague. This exposure killed every single resident that lived in the city they were attacking, called Kaffa. This strategy was also used at a later date in another war when the Russians were attacking the Swedes. The Russians catapulted soldiers that had died from the bubonic plague or other injures while infected at the Swedes. They smashed their opponent and eventually took over their city. As you can see Biological warfare up until this time in history was pretty much the same and had not changed much. However, more advanced military planning and perceived higher stakes resulted in drastic changes. A more modern technique was planned in the French and Indian War. The plan was well documented, however it is unclear whether or not it was ever carried out. The plan was for a British captain to offer blankets and towels as gifts to the Indians. However, these blankets and towels would first have been used by infected soldiers to wipe off the pus and scabs from small pox. In World War I the Germans made anthrax and put it in the Romanian horse feed because these horses were being shipped out to the USA and many other places and they wanted to try and kill as many people as possible. As you can see BW changed, so instead of just exposing their opponent to an immediate danger, new techniques were planned and much more sneaky and effective because the victims didn’t know where the exposure or threat was coming from. Current risks of biological warfare are very scary as laboratories with known viruses are targeted, and no one looks at white powder quite the same. In addition, the risk of exposure in a society that travels easily without knowing they are doing damage and exposing everyone at every stop creates an on-going risk. The World Health Organization as well as the United Nations have taken hard lines against BW, but as history has shown us, the creative minds of men prevail. Research Papers on History of Biological WarfareGenetic EngineeringOpen Architechture a white paper19 Century Society: A Deeply Divided EraQuebec and CanadaThe Masque of the Red Death Room meaningsBionic Assembly System: A New Concept of SelfHonest Iagos Truth through DeceptionCanaanite Influence on the Early Israelite ReligionMarketing of Lifeboy Soap A Unilever ProductAssess the importance of Nationalism 1815-1850 Europe

Manage Multiple Marketing Clients In One Platform With CoSchedule

Manage Multiple Marketing Clients In One Platform With Managing a hundred different clients†¦ With a million different platforms†¦ is NO cakewalk. You’re constantly jumping from tool to tool†¦ †¦attempting to keep track of a thousand moving parts AND every associated deadline†¦ you’re running from client to client†¦ (with new projects to add to your workload after every visit) and it’s enough to make you feel like your head is spinning. *sigh* But what if there was a way you could manage all your clients in ONE place? Where you could integrate all your marketing platforms†¦ easily manage your workflows + track deadlines†¦ AND have some kick butt analytics to show your clients how *amazing* you are. Too good to be true? Think again :) How To Manage All Your Clients On ONE Platform, Increase Productivity, And Get Crazy OrganizedIntroducing For Agencies! AKA your one stop marketing shop to keep your sanity intact and keep your agency workin’ like a well-oiled marketing machine. With for Agencies, you can: Manage all your clients in ONE place. Eliminate the need for spreadsheets, email threads, and multiple platforms! Get all your clients under one roof. Make it easy for you, your clients, AND  your team to collaborate, manage projects, and get  sh*t  done. Simplify your team’s workflows and collaboration. With custom integrations, team member approvals, and streamlined communication, you can easily facilitate real time collaboration with your clients, stay on track with project tasks, and execute on projects faster. Customize to fit your needs. is designed for flexibility. And as your clientele grows, so should your calendar. With three tiers of multi-calendar plans, makes it easy to scale your plan to fit your client’s unique needs! Improve client retention with data driven results. No more warm fuzzies! Prove the value of all your hard work with real data. Utilize ’s most advanced analytics to measure your success and improve client retention†¦.(without all the tedious data collection). Which means you can stop jumping from screen to screen, manage  all your clients on ONE platform,  and get your agency super organized in the process. Let’s jump into the deets!

Media production Film and Tv Essay Example | Topics and Well Written Essays - 1500 words

Media production Film and Tv - Essay Example This means that the current media landscape is mostly working towards getting more people to be involved and participate in the interaction. Such interaction between the media and participates can also be defined as the liveness that has been traditionally marked by the bringing of global events to the attention of a nationally situated populace. However, the notions of liveness are becoming more complicated with the development of mobile phones, blogging and social networking (Hirst, 2014, 32). Acknowledging, the purpose to get a critical picture of the changing liveness, this essay will firstly present a general description of the current media landscape. Following this, this essay will critically investigate how liveness is changing the current media landscape. Furthermore, the present essay will continue to examine how our relationship to liveness is changing the current media landscape. Finally, what has been discussed in the present essay will be concluded in the end. It is beneficial to get a general knowledge of the current media landscape before investigating how liveness and our relationship to it are changing the current media landscape. First generated by Goldmark, new media refers to the notion that is constantly changing. As a matter of fact, the current media landscape is mainly characterized by new, which can be understood from four fronts. The "new" characteristic can be demonstrated by new notion, a new pattern, new effectiveness, and new value. Specifically, the new notion refers to the reducing of boundaries between traditional media, boundaries between countries, communities, and industries, and boundaries between information providers and receivers. The new pattern refers to the pattern transformation from the point-points pattern of points-points pattern, which enables every individual to have the opportunity to get involved in information broadcasting, and can further enhance public participation

Diversity in Organizations Essay Example | Topics and Well Written Essays - 1000 words - 1

Diversity in Organizations - Essay Example In the case of I.T. business relationship established between India and US companies the factors that need to be assessed are more specific. The ability to understand the difference in workforce demographics by all levels of management, categorisation of diversity, establishing necessary legal framework relating to diversity issues like employment discrimination and creation of equal employment opportunity are the few important factors that need careful attention. The initiatives for diversity management must precede proper understanding of the above mentioned factors. A brief analysis of the important factors that need to be considered in the US-India business relationship are given below. Both India and United States belong to the group of countries that have highly diverse societies. The business relationship between two nations also have different type of diversity challenges and priorities. The highly skewed pattern of access to professional education, socialization and career progression in India creates tremendous pressure on locating, retraining and moulding the newly recruits to the expected level of competence desired. Thus non-uniform distribution of talent is the major bottleneck faced by overseas IT enterprises trying to establish business relationship in Indian mainland (Schome, n.d.). The task of managing the diversity in India would also be a new experience for American managers as they have been exposed to totally different requirements when compared to their previous experience back home. The American society is more adaptable to the changes required due to the huge entry of immigrants and or those underrepresented segment of the population. These man agers have had an earlier experience of creating an environment of social bond inspite of the prevailing diversity. Perception on diversity The major difference in the perception of the diversity across two nations clearly conveys the true picture on the diversity perception. The religion, gender, birth place, caste etc are the major diversity issues encountering an Indian. While in US they also include disability, age, marital status, immigration / citizenship status and sexual orientation (Schome, n.d). Legal Framework US have a very strong legal framework to ensure more robust policies with proper legal action being enforced against the corporate offenders. And these action are often highlighted as the cases of the best corporate practices. While in India, the things are more weak and the system lack proper legal support for any discriminatory practices. All the government and public sector undertaking bodies in India have a system of reservation, where a specified percentage of positions are earmarked for the people representing different caste/religion/section. Management Plan The diversity initiatives at workplace must facilitate easy exchange of new ideas and perceptions among all the members of the working group. Further, it would also help wider participation among all by inviting suggestions and solutions to important issues and thus ensure a respectful and acceptable work environment in the organization (Reichenburg,